What you need to know about website audits to improve SEO

Now, you will need to download the key files to create the tool in Claude. If you are serious about increasing your search traffic, the $18 Pro subscription to Claude is the way to go and is WAY better than ChatGPT which costs $200/month. Pro Claude users get access to the Projects feature within Claude. SEO Anomaly To do an efficient SEO audit, you also need a structured approach. However, for a comprehensive SEO audit, we recommend you pair it with more advanced tools like Semrush.

Explanation of Website SEO Audit

  • We have provided SEO audit services to some of the most well-respected online brands as well as thousands of small and medium-sized companies.
  • You should be looking for keywords in the title tag and meta description during your SEO audit, as well.
  • Considering that 61 percent of consumers are more likely to buy from mobile-friendly sites, it’s crucial that you optimize your site for mobile.
  • Among many other factors that can affect your website performance.
  • It is important to follow a specific format when optimizing this file.

Your company has decided that SEO is worth pursuing and needs to determine the initial investment necessary to begin the discovery phase. I pick websites to review – some requested it, others caught my attention for their SEO potential. If you have any extra lifehacks for checking your website’s SEO health, join our Facebook community to share your ideas. Recrawling may take from a few days to several weeks, depending on how often the crawler visits the pages. Requesting a recrawl multiple times will not speed the process up.

Conclusion: Make SEO Auditing a Habit

seo audit

These issues quietly undermine your SEO performance every day. Browse various agency websites, and you’ll notice they promote different features of their audit. For example, some emphasize the technical audit while others note the link audit included with their SEO audit services.

seo audit

Marketing Tips

seo audit

If you have a lot of slow pages—as the website in the screenshot above does—then it’s worth reviewing the most important pages first. One way to do this is to sort by organic traffic from high to low. However, if you started crawling your website with Ahrefs Site Audit (as recommended), then you can see in plain English whether you’re facing any of the issues I mentioned above. Furthermore, nearly 60% of Google searches are done on mobile—and that’s 2016 data, it’s probably even higher now. If you’ve never audited your website, chances are you should. Websites are complex beasts and issues arise all the time—and you won’t be aware of them unless you audit your site regularly.

seo audit

If you have traffic drops coinciding with major updates, this can tell you what areas likely need your focus. Check site speed with Google PageSpeed Insights and fix issues like image compression. Use an SEO tool like Morningscore to find broken links, and confirm your site is properly indexed in Google Search Console. Websites without an SSL certificate appear as “Not Secure” in browsers, which deter visitors. It is important to make sure your site is safe for both users and search engines. Do you notice a decline in content, such as a specific blog post or category page?

seo audit

It involves examining things like crawlability, indexing, site structure, website loading speed, and performance, among other elements. SEO audit tools are suites of tools that identify technical, UX, and content issues on your site. The best tools tell you where you’re at and offer actionable strategies for improving. So when I audit a customer’s site (or mine), I tend to take a pretty fine-toothed comb to all of these.

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